I worked with Casper and their agency to help bring their most recent brand campaign to life. “The Dream Machine” illustrates the Casper production process in a wondrously whimsical manner to showcase that they make more than just beds. They create magical machines that bring out your well-rested self.

CAMPAIGN HIGHLIGHTED BY ADWEEK

We thought about the commercial not just as a stand-alone ad, but also in how the production could be utilized by other channels. In this case, we designed the process visualization with calming, looping vignettes to be used later in social, email, and shorter-form videos for the US and Canadian markets.

Our work received a nice piece of coverage in AdWeek.